Sr. Content Marketing Manager - Digitech

Sr. Content Marketing Manager - Digitech Req ID: 4974 Location: United States Remote: 100% On-Site Job Description Overview Sarnova is the leading national specialty distributor of health care products in emergency medical services (EMS) and respiratory markets and is the industry leader in revenue cycle management within emergency medical services (EMS). The Sarnova Family of companies includes Digitech Computer, Bound Tree Medical, Tri-anim Health Services, Cardio Partners, and Emergency Medical Products Digitech is a leading provider of advanced billing and technology services to the EMS transport industry. Since its founding in 1984, Digitech has refined its software platform to create a cloud-based billing and business intelligence solution that monitors and automates the entire EMS revenue lifecycle. Digitech leverages its proprietary technology to offer fully outsourced services that maximize collections, protect compliance, and deliver results for clients. Responsibilities We are seeking a highly driven and strategic Senior Content Marketing Manager to join our marketing team. You will be the lead architect of our content strategy, responsible for developing and executing compelling, high-impact content that drives brand recognition, lead generation, and sales engagement. This role requires a strong understanding of how content marketing fuels the pipelinetaking thought leadership ideas and turning them into scalable, measurable demand generation campaigns. This is a hands-on, collaborative role suited for a content marketer who blends creativity with performance-driven thinking and thrives in a dynamic, cross-functional environment. This is an on-site position at our Chappaqua, NY location. Key Responsibilities: Content Strategy & Campaign Leadership Develop and lead a comprehensive content marketing strategy aligned with brand, demand generation, and revenue goals. Own the end-to-end content lifecyclefrom strategy and planning through production and performance measurement. Design and execute multi-touch, multi-channel content campaigns that nurture leads through the funnel and drive sales engagement. Partner closely with growth marketing, sales, product, and external thought leaders to translate messaging and market insights into strategic content initiatives. Lead the development and execution of a content calendar that balances brand awareness with pipeline goals. Manage the website as a strategic content and conversion hub, optimizing user journeys to drive engagement and lead capture. Content Creation & Optimization Produce high-quality content across formatswhite papers, blogs, case studies, videos, infographics, emails, webinar scripts, and social media. Repurpose long-form assets into short-form content to maximize reach, impact, and conversion opportunities. Ensure all content is optimized for SEO, user intent, and funnel progression using insights from performance data and agency partners. Campaign Execution & Distribution Build and manage full-funnel content campaigns that support lead nurturing, sales enablement, and pipeline acceleration. Collaborate with sales and BDR teams to develop content that fuels outbound campaigns and supports account-based marketing. Oversee content distribution across owned, earned, and paid channels, including email, social media, webinars, PR, and partner channels. Create content for digital and in-person events that promotes thought leadership and generates qualified interest. Analytics, Reporting & Continuous Improvement Monitor and analyze content performance across the funneltracking MQLs, SQLs, influenced pipeline, and engagement rates. Continuously test content formats, messaging, and distribution strategies to optimize campaign ROI. Deliver regular performance reports and insights to demonstrate content marketing's contribution to pipeline growth and revenue. Qualifications: 5+ years of content marketing experience, with a strong portfolio of lead-generating campaigns and sales-aligned content. Proven ability to build and execute content strategies that drive measurable pipeline impact. Experience developing multi-channel, full-funnel campaignsespecially in B2B, B2G, or GovTech environments. Exceptional writing, editing, and storytelling skills across long- and short-form content. Strong understanding of SEO, marketing automation, CRM platforms, and content performance analytics. Ability to thrive in a collaborative, dynamic team environment and work cross-functionally with sales, client relations, and external partners. Bachelor's degree in Communications, Marketing, Journalism, or related field. Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401 (k) Plan. EEO/M/F/Veterans/Disabled Our mission is to be the best partner for those who save and improve patients' lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity. Equal employment opportunity, including veterans and individuals with disabilities. PI269400784