Candidates and employers are looking to streamline their communication methods and connect in ways that are convenient and efficient. Enter texting, also known as text messaging and SMS.

Texting offers the advantage of quick and direct communication, allowing for rapid updates on application statuses, interview scheduling, and other important information. Studies show that the average text response time is 90 seconds vs. 90 minutes for email, and texts are more likely to be opened with an average open rate of 98%. Furthermore, 30.5% of employers prefer having the ability to text message candidates through job boards and hiring platforms according to iHire’s 2024 State of Online Recruiting Report, while 31.5% of candidates ranked job alert text messages as an important feature.

One of the biggest frustrations job seekers have when it comes to applying is not hearing back from employers. 54.7% of candidates voiced their concerns regarding being ghosted in the State of Online Recruiting Report. However, ghosting isn’t just a concern for potential candidates – employers are also being ghosted by prospective employees, with 51% reporting this frustration. Texting can help alleviate ghosting by allowing employers and candidates a direct line of communication. 

Texting vs. Emailing and Messaging 

But how does texting differ from emailing and other forms of messaging? Imagine you’re reaching out to potential job candidates – texting them is like giving a friendly nudge, while emailing or messaging is more like sending a formal letter. When job seekers text, they’re after quick responses. Texting is perfect for urgent messages and getting instant updates. This quickness helps both job seekers and employers to stay flexible.

Texting is also efficient in forming stronger bonds with candidates because they’re more personalized. It’s like having a one-on-one chat that adds a personal touch to your interaction. On the other hand, emails and messages can sometimes feel a bit distant.

Today, time is often limited, and attention spans are short. Texting gets the point across swiftly. So, whether you’re giving a gentle push to a potential candidate or coordinating an interview, texting speaks the language of immediate connection and efficient communication.

Tips on Communicating via Text Effectively 

So, you’re ready to take the plunge and communicate with your prospective employees through text messaging and SMS – congratulations! However, sending text messages to job candidates isn’t as simple as just picking up your phone and typing out a message, nor is it as easy as copying and pasting a generic response. As you communicate with your potential employees, you should follow professional text message etiquette for the best results. 

Below are a few tips for successfully text messaging job seekers.

1. Get Permission First 

Not everyone is looking to change their communication methods. Some may still prefer emails over texting or want to keep their text messages personal, so it’s important to give your candidates options. 

Allow your candidates to opt in to receive text messages about their job search. You can either mention in your job description about communicating via text and allow them to reach out first, include an option for texting during the application process, or ask them how they prefer to be contacted in your initial communication.

iHire offers employers the ability to text candidates directly from our platform, and ensures you’re only able to send text messages to job seekers who have opted in to SMS to respect their preferences.

2. Keep It Short and Concise 

The shorter the message, the better. While it’s better to be concise, you'll also need to be specific to ensure that your text doesn't read like spam. Introduce yourself and then share any relevant details regarding the job. 

Don’t be vague about it. Instead of just saying the position, such as retail worker, make sure you include the company’s name to refresh your candidate's memory and help assure them that your job posting isn’t a scam. 

Also, save questions that require a detailed response for a formal interview. Any communication via text should be limited to a few brief sentences or less.

Here are a few ideas for texting candidates:

Hi, [Name]. This is [Name] from [Company]. We’re actively recruiting for a Store Manager, and I thought you might be a great fit for the role. Could I share the job posting with you?

[Name], we received your application for our Project Coordinator position. Thanks for applying! We’ll review your application and reach out in a few days with a status update.

[Name], we’re looking forward to our interview with you tomorrow at 3 p.m. If you have any questions or need to reschedule, let me know!

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3. Text During Business Hours Only 

Texting opens the door to directly communicating with your candidates, but that doesn't mean you should do it at any time of the day. Be sure that you’re messaging them only during the business hours of their time zone. Texting outside 9 a.m. to 5 p.m. may come off as impolite and invasive. 

Plus, consumer privacy laws in the U.S. prohibit businesses from reaching out to people too early or too late, so it’s better to be safe than sorry and stick to communicating during normal business hours.

4. Adhere to Your Brand’s Tone 

Be as professional as possible in your texts and stick to your brand’s tone throughout your communication with your prospective employees. This may mean avoiding the use of emojis, shorthand, or acronyms. 

If you’re stumped and unsure of how to approach your candidates via text, refer to your company’s brand voice strategy. It’s best to approach each text with a focus on clear and concise language, ensuring that your messages reflect the professionalism and values of your company.

5. Be Quick to Respond 

No one likes to wait around. A big advantage to texting over email is that texts often prompt a quicker response, sometimes within just a few seconds. Emails, on the other hand, might take hours before you hear back. 

Remember, your candidate’s time is valuable. When you reply to their texts quickly, it shows that you care about their time and are genuinely interested in them and their application. So, make sure that you have your phone nearby and you’re ready to respond to any texts you receive after your initial message.

The Future of Candidate Communication 

To hire qualified talent for your team, it’s important to stay updated on trends and ideas that make the candidate experience more enjoyable. Read iHire’s 2024 State of Online Recruiting Report for more insights into the hiring landscape.