Marketing Jobs in Lansing, MI
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Channel Marketing Manager, U.S. Medical Distribution
- Lansing, MI
- 19 hours ago
- Lansing, MI
- 19 hours ago
**Job Summary** The Marketing Manager, U.S. Medical Distribution Channeling Marketing, assists in developing and implementing channel marketing plans for the U.S. Distribution business portfolio....
as internal cross-functional teams, to unlock joint marketing opportunities. + Assist in creating and defining messaging strategies in partnership with product marketing and alliances marketing and...
Part Time Product Demonstrator in Kroger
- Holt, MI (6 miles from Lansing, MI)
- 7 days ago
- Holt, MI (6 miles from Lansing, MI)
- 7 days ago
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Part Time Product Demonstrator in Costco
- East Lansing, MI (6 miles from Lansing, MI)
- 9 days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 9 days ago
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Digital Marketing Manager Lansing, MI, US 5 days ago
- Lansing, MI
- 13 days ago
- Lansing, MI
- 13 days ago
What you will do: Establish the digital marketing capabilities and strategy aligning with the needs and goals of each business unit Effectively and efficiently manage digital marketing spend of multiple...
Remote WorkEDB Product Marketing Manager-Platform in Lansing , Michigan A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional,...
Remote WorkWhat you will do: Establish the digital marketing capabilities and strategy aligning with the needs and goals of each business unit Effectively and efficiently manage digital marketing spend of multiple...
Remote Work- East Lansing, MI (6 miles from Lansing, MI)
- 19 days ago
- East Lansing, MI (6 miles from Lansing, MI)
- 19 days ago
The ideal candidate is entrepreneurial, strategic, and highly analytical, with experience in digital marketing, AI-driven marketing tools, and budget oversight....
Job Posting Overview Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities Online and/or on-the-job training This part time associate samples products for suppliers...
This role will report to the VP of Alliance Partner & North America Field Marketing and work closely with sales leadership, product marketing, and demand generation teams to ensure that marketing efforts...
Remote WorkResponsible for exceeding issued lead targets and goals administered by the Retail Event Marketing Manager....
Wilson Language Training Digital Marketing Manager in Lansing , Michigan Digital Marketing Manager Department: Marketing Location: Here at Wilson Language Training, we are committed to working together...
Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns....
Remote WorkSr Product Marketing Manager - Competitive Intelligence
- Lansing, MI
- 45+ days ago
- Lansing, MI
- 45+ days ago
About the Role: As a Product Marketing Manager focusing on Competitive Intelligence at Confluent, you will play a crucial role in shaping our product marketing strategies and enabling our sales teams...
Remote WorkGeneral Position Information Position Title: Product Marketing Manager Business Unit: Marketing Reports to: Executive Director of Marketing Effective Date: 2/14/2025 Updated On: 2/14/2025 Job Description...
Demographic Data for Lansing, MI
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Salary for Marketing Jobs in Lansing, MI
Highest Education Level
Marketings in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Analytical Skills
- Customer Relationship Management
- Market Research
- Email Marketing
- Integrated Marketing
- Demand Generation
- Content Marketing
- Google Analytics
- Strategic Marketing
- Media
- Campaign Management
- Search Engine Optimization
- Product Launch
- Segmentation
- Marketing Automation
- Brand Marketing
- Content Development
- Global Marketing
- ROI Analysis
- Marketing & Sales
- Web Marketing
- B2B Marketing
- Email Campaigns
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Pardot
- Partner Marketing
- Customer Insight
- Account-Based Marketing
- Brand Awareness
- Marketing Campaigns
- Marketing Strategies
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Sales & Marketing
- Cooking
- Business to Business Sales
- Retail
- Strategy Development
- Military Background
- Driving
- Friendliness
- Presentation
- Events
- Flexibility
- Sales
- Reporting
- Collaboration
- Interpersonal Skills
- Team Building
- Problem Solving
- Project Management
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
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