Marketing Jobs in Allentown, PA
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
- Trexlertown, PA (7 miles from Allentown, PA)
- 20 days ago
- Trexlertown, PA (7 miles from Allentown, PA)
- 20 days ago
Job Posting Overview Supplemental Income – Paid Weekly Part Time - Flexible Schedule Fun Work Environment Career Growth Available Equipment Reimbursement Per Event Paid Training and Development...
Marketing Manager - Food Service
- Hatfield, PA (24 miles from Allentown, PA)
- 27 days ago
- Hatfield, PA (24 miles from Allentown, PA)
- 27 days ago
Who you are A strategic thinker with 5-7 years of experience in sales and/or marketing, ideally in food marketing or food service A data-driven problem solver with a strong ability to manage campaigns...
What you will do: The Marketing Manager will report to the LNM Head of Marketing and has direct supervision of a Marketing Analyst....
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
As a member of our marketing organization, the Strategic Marketing Supervisor / Manager will play a pivotal role in these efforts....
- Lehighton, PA (19 miles from Allentown, PA)
- 90+ days ago
- Lehighton, PA (19 miles from Allentown, PA)
- 90+ days ago
Job Posting Overview Supplemental Income - Paid Weekly Part Time - Flexible Schedule Fun Work Environment Career Growth Available Equipment Reimbursement Per Event Paid Training and Development...
Demographic Data for Allentown, PA
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Salary for Marketing Jobs in Allentown, PA
Highest Education Level
Marketings in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Analytical Skills
- Customer Relationship Management
- Market Research
- Email Marketing
- Integrated Marketing
- Demand Generation
- Content Marketing
- Google Analytics
- Strategic Marketing
- Media
- Campaign Management
- Search Engine Optimization
- Product Launch
- Segmentation
- Marketing Automation
- Brand Marketing
- Content Development
- Global Marketing
- ROI Analysis
- Marketing & Sales
- Web Marketing
- B2B Marketing
- Email Campaigns
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Pardot
- Partner Marketing
- Customer Insight
- Account-Based Marketing
- Brand Awareness
- Marketing Campaigns
- Marketing Strategies
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Cooking
- Business to Business Sales
- Retail
- Strategy Development
- Military Background
- Driving
- Friendliness
- Presentation
- Events
- Flexibility
- Sales
- Reporting
- Collaboration
- Interpersonal Skills
- Team Building
- Problem Solving
- Project Management
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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