Marketing Jobs in Santa Cruz, CA
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Senior Content Marketing Manager
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 4 hours ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 4 hours ago
About the Work In this role, you will report to Nuro's Director of Brand and Marketing and will be responsible for a wide range of marketing activities that are crucial to our brand's success: Marketing...
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 7 hours ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 7 hours ago
Kforce has a client that is seeking a Marketing Manager IV in Mountain View, CA....
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 hours ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 7 hours ago
You'll sit at the intersection of marketing, customer success, and sales-leveraging field events, executive programs, Account-Based Marketing (ABM), and advocacy initiatives to deepen customer relationships...
Head of Integrated Retail Marketing
- Cupertino, CA (15 miles from Santa Cruz, CA)
- 12 hours ago
- Cupertino, CA (15 miles from Santa Cruz, CA)
- 12 hours ago
At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.The worldwide Apple Retail Engagement, Marketing...
/19311/4d430d1d-2fe6-4469-acc0-90185bd979d1.png&z=8&s=RTL&ih_t=5%2F7%2F2025+3%3A38%3A34+PM&utm_medium=internal%20referrer&utm_campaign=internal-ihire-dtc_edu&utm_content=ihire&utm_term=sf_serp_searchresults_position_5&dt=Desktop)
Senior Enterprise Partner Marketing Manager
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 19 hours ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 19 hours ago
Strong marketing proficiency and validated experience in marketing strategy, demand generation, partner management, and marketing communications....
Silicon Photonics Product Marketing Manager
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 1 day ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 1 day ago
Develop and manage marketing campaigns, including digital marketing, content marketing, and events, to drive product awareness and demand....
Assistant Security Account Manager - Retail
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
Allied Universal®, North America’s leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and...
Partner Marketing Manager, Global Strategic Partners
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 2 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 2 days ago
Partner Marketing Manager, Global Strategic Partners The Sage Group's client is seeking a Mid Level Partner Marketing Manager for their Global Partners....
Investment Sales & Marketing Manager
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 4 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 4 days ago
Manage relationships with relevant technology and marketing vendors?...
Part Time Product Demonstrator in Costco
- San Jose, CA (24 miles from Santa Cruz, CA)
- 4 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 4 days ago
Minimum: Maximum: Market Type: Demonstrations We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that...
Security Assistant Account Manager - Retail
- San Jose, CA (24 miles from Santa Cruz, CA)
- 4 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 4 days ago
Overview Allied Universal, North Americas leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and...
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 5 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 5 days ago
You'll play a central role in making marketing efforts more scalable, measurable, and effective. This role is onsite at our Mountain View, CA office!...
Security Account Manager Retail
- San Jose, CA (24 miles from Santa Cruz, CA)
- 6 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 6 days ago
Allied Universal®, North America’s leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and...
National Retail Account Manager
- San Jose, CA (24 miles from Santa Cruz, CA)
- 6 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 6 days ago
National Accounts experience and/or business or marketing experience preferred....
Product Marketing Manager API Gateway
- San Jose, CA (24 miles from Santa Cruz, CA)
- 7 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 7 days ago
You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development...
Demographic Data for Santa Cruz, CA
Moving to Santa Cruz, CA? Find some basic demographic data about Santa Cruz, CA below.
Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Jobs in Santa Cruz, CA
Highest Education Level
Marketings in Santa Cruz, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Market Research
- Product Management
- Email Marketing
- Marketing Communications
- Integrated Marketing
- Demand Generation
- Content Marketing
- Strategic Marketing
- Media
- Campaign Development
- Product Launch
- Segmentation
- Marketing Automation
- Content Strategy
- Content Development
- Global Marketing
- ROI Analysis
- Marketing & Sales
- Web Marketing
- B2B Marketing
- Storytelling
- Budgets
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Consumer Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Persona Creation
- Customer Insight
- Account-Based Marketing
- Marketing Campaigns
- Marketing Strategies
- Product Marketing
- Market Planning
- Digital Marketing
- Wellness
- Sales & Marketing
- Cooking
- Business to Business Sales
- Reimbursement
- Retail
- Strategy Development
- Military Background
- Presentation
- Friendliness
- Driving
- Events
- Flexibility
- Collaboration
- Interpersonal Skills
- Reporting
- Sales
- Team Building
- Project Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Related Career Advice Articles
The Evolution of Retail: Employment Opportunities for 2017 & Beyond
If you're considering a retail career path, read this overview to learn more about how the rise of online shopping is impacting the retail industry as a whole.
Read article »
How to Become an Innovative and Stand-Out Store Manager
Ready to take your retail management career to the next level? Follow this advice for store managers who want to stand out in the retail jobs market.
Read article »
How to Become a Store Manager
Looking to advance your retail career but not sure how to become a store manager? This guide will cover everything you need to know to land your next job.
Read article »