Marketing Jobs in Santa Cruz, CA
A Marketing professional in the retail industry is responsible for the promotion and selling of products or services. They develop strategic marketing campaigns, conduct market research, analyze trends, and identify target markets to increase sales and customer engagement. They also design and implement promotional materials and sales strategies, manage social media platforms, and coordinate with other departments to ensure consistent branding. Through these roles, they play a crucial part in driving retail growth, customer loyalty, and overall brand awareness.
Essential skills for a marketing professional in retail include strong communication and interpersonal skills, creativity, strategic thinking, data analysis, and a deep understanding of consumer behavior and market trends. They should also have strong digital marketing skills, including SEO, SEM, content marketing, and social media marketing. Familiarity with marketing software and tools such as Adobe Creative Suite or Google Analytics is also beneficial. Certifications such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification can enhance credibility and expertise. Prior roles that can lead to a marketing position in retail may include Marketing Coordinator, Sales Associate, or Social Media Specialist.
Integrated Marketing Manager - Azure Data
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 8 hours ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 8 hours ago
, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Master's Degree in Business, Marketing, Communications, Economics,...
Principal Product Marketing Manager - Frame.io
- San Jose, CA (24 miles from Santa Cruz, CA)
- 8 hours ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 8 hours ago
, Business is preferred OR 15+ years of experience in Product Marketing or equivalent practical experience....
Digital Media Marketing Manager
- San Jose, CA (24 miles from Santa Cruz, CA)
- 12 hours ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 12 hours ago
A bachelor's degree (B.A. or B.S.) in Business, Marketing, Communications, or Management is preferred, or equivalent experience in digital marketing....
Product Marketing Manager, Secure Routing
- San Jose, CA (24 miles from Santa Cruz, CA)
- 22 hours ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 22 hours ago
Meet the Team To help us accelerate this mission and connect with customers in more meaningful ways, Ciscos Product Marketing is seeking a thoughtful and creative Product Marketing Manager to support...
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Integrated Marketing Manager- Global Marketing
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
Integrated Marketing Manager- Global Marketing TikTok - 3.4 San Jose, CA Job Details $115,000 - $160,000 a year 9 hours ago Benefits Paid parental leave Paid holidays Disability insurance Health insurance...
Global Product Marketing Manager - Livestreaming
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 1 day ago
insurance Dental insurance RSU Parental leave Vision insurance 401(k) matching Life insurance Paid sick time Qualifications Product marketing Mid-level Project management Communication skills Marketing...
Senior Product Marketing Manager, Alexa Smart Home
- Sunnyvale, CA (23 miles from Santa Cruz, CA)
- 1 day ago
- Sunnyvale, CA (23 miles from Santa Cruz, CA)
- 1 day ago
This is a high-impact role on a fast-paced team where marketing meets innovation....
Principal Marketing Manager- Sales and Field Enablement
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
**What you'll bring** 10+ years of business experience leading marketing strategy development andcross-functional execution Marketing software experience preferred Best in class Field/Sales enablement...
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
in product marketing, with a focus on B2B SaaS Proven success in developing and executing marketing strategies that drive product adoption and revenue growth Experience with marketing automation tools...
Product Marketing Manager - Security
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in in product management and/or product marketing OR equivalent experience....
- San Jose, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 2 days ago
Overview: This role will work closely with Marketing Management to serve as a main marketing and customer support driver for our Laser Anneal Products....
Product Marketing Manager (PMM)
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 2 days ago
- Santa Clara, CA (22 miles from Santa Cruz, CA)
- 2 days ago
example, technical marketing, product marketing, or engineering content development....
Principal Product Marketing Manager- Quickbooks Credit
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
- Mountain View, CA (24 miles from Santa Cruz, CA)
- 2 days ago
Experience: 10+ years of experience in product marketing, with a focus on financial products, particularly credit cards....
- Sunnyvale, CA (23 miles from Santa Cruz, CA)
- 2 days ago
- Sunnyvale, CA (23 miles from Santa Cruz, CA)
- 2 days ago
We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage...
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
- San Jose, CA (24 miles from Santa Cruz, CA)
- 3 days ago
Experience working with analytics reporting on various platforms Create and manage creative assets for mobile messaging campaigns Mobile Marketing Manager Skills Must have prior mobile app experience...
Demographic Data for Santa Cruz, CA
Moving to Santa Cruz, CA? Find some basic demographic data about Santa Cruz, CA below.
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Salary for Marketing Jobs in Santa Cruz, CA
Highest Education Level
Marketings in Santa Cruz, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing position
- Research Skills
- Lead Generation
- Market Research
- Email Marketing
- Marketing Communications
- Integrated Marketing
- Demand Generation
- Content Marketing
- Strategic Marketing
- Media
- Product Launch
- Segmentation
- Marketing Automation
- Content Strategy
- Content Development
- ROI Analysis
- Marketing & Sales
- B2B Marketing
- Budgets
- Field Marketing
- Branding
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- White Papers
- Partner Marketing
- Persona Creation
- Voice of the Customer
- Customer Insight
- Account-Based Marketing
- Retail Marketing
- Marketing Campaigns
- Marketing Strategies
- Product Marketing
- Market Planning
- Food Safety
- Digital Marketing
- Cashier Skills
- Wellness
- Cooking
- Business to Business Sales
- Reimbursement
- Retail
- Strategy Development
- Military Background
- Driving
- Presentation
- Prioritizing
- Friendliness
- Events
- Flexibility
- Collaboration
- Interpersonal Skills
- Sales
- Reporting
- Team Building
- Project Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Communication Skills
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